Founder Story [Preeti]

From Preeti's Desk :

After spending 18 years in the culturally rich yet traditionally rooted city of Patna, Bihar, Preeti always dreamt of making a mark in the world of fashion. But like many young women from Tier 2 cities, her reality took a different route. She moved to Delhi to pursue engineering, setting aside her creative aspirations to follow a more "secure" path.

Four rigorous years in an engineering campus and a promising placement as a web developer at a multinational company gradually pulled her deeper into the corporate world. With each promotion and a rewarding salary hike year after year, life looked successful on paper—but her heart remained restless.

Yet, Preeti never stopped learning. Alongside her job, she pursued an executive course from IIM with a bigger vision: to build something of her own. Over the next decade, she turned down multiple offers from top MNCs—not because she lacked ambition, but because a silent fire still burned within her.

The dream to empower women through fashion—a dream buried deep in her subconscious—began to resurface. She realised that despite all her success in IT, she felt incomplete. Balancing work and motherhood, Preeti began to realign her path. This time, not toward another job title, but toward purpose.

She noticed a gap between the confidence of metro city women and those from Tier 2 and Tier 3 cities. It wasn’t about capability—it was about self-expression. She saw women hesitate, not because they lacked talent, but because their outer presence didn’t mirror their inner strength. This is where style became more than just fashion—it became a voice.

That voice took shape in PoshBella—a brand born from passion, purpose, and perseverance.
PoshBella: Effortless Elegance, Everyday.

At PoshBella, we don’t just sell clothing—we inspire confidence. We give women the power to reflect their personality through premium yet affordable everyday wear. Because a woman deserves more than just fabric—she deserves to feel seen, celebrated, and strong.

For Preeti, this is more than a business. It’s her soul work—a seamless blend of her IT acumen and fashion dream, now rooted in one bold mission:
To empower every woman to express her true self with confidence and style—regardless of her pin code.

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